Orginially Posted at: https://bedtimesmagazine.com/2019/01/the-right-fluff-todays-pillows-provide-an-array-of-comforts-and-price-points-that-are-sure-to-please/
Today’s pillows are as multifunctional as mattresses, using many of the same materials and constructions to provide support and comfort to sleepers. Pillows offer temperature regulation, allergen protection and more, while newer hybrid constructions combine the benefits of two components, say memory foam paired with feathers and down, for new feels.
The advancements allow consumers, with retailer assistance, to build a complete sleep ensemble in which all parts — from protectors to sheets to pillows to duvets/comforters/quilts — complement the benefits of the mattress. And the latest pillows and mattresses are working better together than ever before.
“I know people like to say that 25% of a bed’s comfort comes from the pillow,” says Sean Bergman, quoting a percentage often cited in the mattress industry. “But it can be 100% of the comfort if the pillow isn’t right.” Bergman is chief marketing officer for PureCare, a sleep accessories maker based in Phoenix.
Elizabeth Dell’Accio, vice president of Blu Sleep, a sleep products manufacturer based in Pompano Beach, Florida, agrees. “The right pillow makes the right mattress feel better,” she says. “When I travel, I travel with my pillow. I’ll even take clothes out of the suitcase to do it because I know having my pillow will improve my sleep.”
The importance of the pillow to sleep isn’t just anecdotal. Adriana Galván, a professor of psychology at the University of California, Los Angeles who specializes in adolescents, says her research into teenagers’ sleep deprivation has pointed to a simple solution: “Provide teens with a good pillow.”
“Adolescents who reported greater satisfaction with their bedding and pillows were the ones who had greater sleep quality, and greater sleep quality was associated with greater brain connectivity,” she says in an article in The Conversation published Nov. 13. Although bedding overall is important, for teens, better sleep habits are most strongly linked to pillow comfort, Galván found.
What makes a pillow comfortable varies from person to person, pillow makers say. While consumers have strong opinions about the feel of their mattress, those preferences tend to fall along the same soft to firm continuum. But when it comes to pillows, people can be downright picky.
And Galván’s research with teens backs that up. “We found that one size doesn’t fit all. For some people, a flat pancake pillow soothes them into a sound slumber,” she says. “For others, only a super puffy cloud will do.”
Given that, most pillow makers offer a variety of options and hope their latest introductions will prevent what turned up in some informal research done by Protect-A-Bed.
“We did a quick survey and found that the average home of four bedrooms has up to 50 pillows in that home — not decorative pillows, that’s 50 bed pillows. They are constantly buying pillows to find the right feel,” says John Rachid, president of the sleep accessories maker, which is based in Wheeling, Illinois.